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BAPE Shirts, Authenticated

Real streetwear. Macro photos. Measured fits. From Harajuku heritage to hip‑hop iconography.

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BAPE: From Harajuku to Global Streetwear Icon

BAPE (A Bathing Ape) is a Japanese streetwear brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku, Tokyo in 1993. Nigo was born on December 23, 1970, in Maebashi, Gunma Prefecture, Japan. Before starting BAPE, Nigo worked as an editor and stylist at Popeye magazine after studying at Bunka Fashion College. The first store called NOWHERE opened on April 1, 1993, together with Jun Takahashi, founder of Undercover.

The brand name references the Japanese idiom “a bathing ape in lukewarm water,” commenting on youth culture. The name also nods to the film Planet of the Apes. Graphic designer SK8THING (Shinichiro Nakamura) created the Ape Head logo and the signature camouflage pattern. Mentored by Hiroshi Fujiwara, Nigo’s nickname means “Number 2” in Japanese. Early strategy involved producing only 30–50 T-shirts per batch, selling half and gifting the rest to scene leaders.

In 2002, BAPE launched the Bapesta sneaker, inspired by the Air Force 1 but featuring a shooting star. BAPE’s US growth was propelled by Pharrell Williams, Kanye West, Lil Wayne, and Jay-Z. In 2003, Nigo partnered with Pharrell to co-found Billionaire Boys Club and Ice Cream. Collaborations include Marvel, DC Comics, Pepsi, Adidas, SpongeBob SquarePants, Nintendo, Star Wars, and Hello Kitty. The Kanye West Bapesta drew from The College Dropout.

Secondary lines include AAPE and BAPY for women. Today BAPE operates 30+ flagships worldwide. In 2015, Chris Brown and Travis Scott fronted BAPE Black Label. In 2021, Nigo became Kenzo’s artistic director. The Shark Hoodie with full-zip face mask remains a defining piece. Our audience includes streetwear enthusiasts, sneakerheads, hip-hop fans, and collectors who value exclusivity and pop culture storytelling.

Frequently Asked Questions

Customer Service Hours

DayHours (ET)
Mon–Fri9:00 AM – 6:00 PM
Saturday10:00 AM – 4:00 PM
SundayClosed

Contact & Location

7265 Melrose Ave, Los Angeles, CA 90046, USA

Email: [email protected]

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